Google’s 2023 ‘Year in Search’ Reveals iPhone 15 and Tecno Spark 10 Pro Dominate Nigerian Device Searches

Google recently unveiled its annual ‘Year in Search’ report for Nigeria, showcasing the top trending searches that captured the nation’s attention throughout 2023. The results shed light on the interests of Nigerians, with Apple’s iPhone 15 and Tecno Spark 10 Pro emerging as the top two trending devices in the country.

Key Findings:

1. iPhone 15 and Tecno Spark 10 Pro Lead Device Searches:
   Google’s Year in Search identified Apple’s newly launched iPhone 15 and Tecno Spark 10 Pro as the most searched devices in Nigeria for 2023. The popularity of these smartphones highlights the tech-savvy nature of Nigerians and their keen interest in the latest mobile technologies.
2. Transsion Group Phones Dominate Top 10:
   Phones from the Transsion group, including iTel and Infinix, dominated the list of the top 10 devices searched for in Nigeria. This underscores the strong presence and popularity of Transsion’s mobile devices in the Nigerian market.
3. Shift in Search Trends to Lifestyle and Local Politics:
   Google noted a shift in search trends towards lifestyle, local politics, and notable personalities in 2023. Notable figures such as Moyo Lawal, Peter Obi, and Oladipupo Oladimeji (Oladips) captured the attention of Nigerians and featured prominently in the search results.
4. Top Trending Musicians and Entertainment:
   Asake claimed the first position in the top trending musicians’ category, with Khalid and Shallipopi following closely. Asake’s song “Lonely at the top” not only topped the music charts but also led the overall search list for trending songs. Entertainment-related searches included queries for “Gangs of Lagos,” “Shanty Town,” and “Soso lyrics.”
5. Memorial Searches for Departed Personalities:
   The search list for losses included singer Mohbad, Yoruba actor Murphy Afolabi, and actor-film producer Saint Obi, all of whom passed away in 2023. Mohbad also secured the top spot in the most searched Nigerian news topic category.
6. Curiosity About Political and Economic Affairs:
   Nigerians exhibited a keen interest in political and economic affairs, evident in searches for questions like “Who is the winner of the 2023 presidential election?” and “What is fuel subsidy?” These queries reflect a desire for information and engagement with the nation’s political landscape.
7. Curious Searches on Subsidy and Social Media Slang:
   The announcement of subsidy removal by President Bola Tinubu triggered a surge in searches for the meaning of subsidy, indicating a heightened curiosity about economic policies. Additionally, the search for ‘what is idan,’ a social media slang that gained popularity earlier in the year, demonstrated the evolving linguistic interests of Nigerians.

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Google’s ‘Year in Search’ for Nigeria in 2023 offers a comprehensive snapshot of the nation’s interests, showcasing the dominance of iPhone 15 and Tecno Spark 10 Pro in device searches, the influence of Transsion group phones, and the diverse topics that captured the curiosity of Nigerians throughout the year.

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